Prepare to Make a Statement This Season - Shop for Trendy Clothes Online by Johnsmithin (submitted 2012-08-29)
Latest on the popularity in online shopping since ecommerce was born a decade ago is online clothes' shopping that has overtaken the sale of electronics,Gucci Phone Chain, mobile etc., thus implying that customers have reached comfort level where buying clothes on the Web is concerned.
According to stat revealed by a GSI commerce survey, "Almost half of consumers prefer shopping for fashion online than offline, while 64% consult a fashion retailer's website before making a purchase." These stats also show how important the web has become for fashion shoppers with multichannel approach to retail becoming crucial for clothing brands.
Ecommerce has opened windows to the world, as far as shopping is concerned. People are researching purchases online before buying offline. When it comes to shopping for clothes online, although online shopping websites cannot provide an in-store experience, but these websites provide features, images and effective filters to make the decision making process easier.
Online clothes shopping has also gained popularity due to liberal return policies and better navigation tools, like the ability to zoom in on and rotate the images of an apparel, this has definitely aided in closing the gap between online and offline clothes shopping experiences.
Other factors that have triggered the change are availability of multi brand choices. With all brands from across the world available online, making buying decision online is easier. In the past, shopping for clothes and deciding which one to buy was limited to what was available in the store. Online, you get to visit not just your favorite online store that had thousands of choices; you also get to go to other competing sites and online stores with the same number of choices.
Convenience is another factor that has tilted the scales in favour of online clothes shopping. In today's fast-paced life, taking time out to shop is quite tough. People are no longer working 9 to 6. Shopping in in-store is no longer a priority, they would prefer to sit and shop from the comfort of their homes. Moreover, this can be done at your convenience, as virtual shops are open 24x7x365.
If your budget is lower, not a problem, you can choose the products at discounts as these online shopping portals have hot deals and discounts going on at regular intervals. Your favorite apparel may be there at an affordable price. Moreover, you do not need to hop out for matching accessories; you can buy jewellery, cosmetics, shoes, and clutches to match the ensemble. Some websites also present to you fashion-show-style with virtual models parading right in your computer screens.
Thus, online clothes's shopping is here to stay as customers are showing preference for the high street online shopping. About the Author
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